The Fall of Two Great Men Essay Example for Free

The Fall of Two Great Men Essay In many stories, the role of protagonist is to endure hardship and losses but regardless, the resolution in these stories tends to be a happy ending. However, some writers such as William Shakespeare and Arthur Miller prefer more tragic endings for their protagonists. Although the protagonists enjoy a happy life in the beginning of both King Lear and Death of a Salesman, we quickly see their uprising hardship, loss, and their inevitable destruction. Not only the destruction of their surroundings but of their civilization, their family, and most importantly of themselves. In the beginning of the Shakespeares play King Lear, we see Lear as a strong and dominant ruler of the kingdom. His temper shows arrogance and that he is of strict judgment, which is first seen against Cordelia and Kent as they had both unpleased Lear by saying something he did not wish to hear. CORDELIA [ASIDE]: What shall Cordelia do? Love, and be silent.(Shakespeare, Act I,i, 62-63). This marks the beginning of the downfall of social order. This begins the collapse the great chain of being. Once the king surrenders the kingdom to his corrupted daughters, Goneril and Regan (whom he finds loyal), its only matter of time before social order ceases to exist. This also shows the breakdown of family as Cordelia was to marry the king of France due to her banishment set forth by Lear himself. Goneril and Regan plot the end of Lears kingdom by totally removing his title as king from the kingdom. Although set hundreds of years apart, Willy Loman in Death of a Salesman, faces a similar crisis. Although initially seen as a happy family, we soon learn that Willy Loman has had as affair with another woman. We also find out through one of his constant flashbacks that his older son Biff finds out about the affair and begins to distance from his father. Willy always forced his son Biff to become a successful in life but that became impossible as Willy slowly started to go insane. As a result of the affair and Willys  insanity, Biff decides to leave his father and Willy, now heartbroken, desires to commit suicide. And consequently, this results in the breakdown of their once happy family. Near the climax of the story, Willy also realizes that he himself is primarily at fault for Biffs struggles in life. Due to his lack of encouragement to help improve his sons school grades (math specifically), Biff must endure such hardships later on in life. Willy Loman and King Lear are both very different characters in terms of status but are yet very alike as they are both perfect examples of tragedy in each play. Willy Loman, who believed himself to be a big shot, and well liked, got fired from his job where he had worked for many years and lost respect from those around him. Thus, the social order in the story begins to collapse. The loss of his job creates financial problems for Willy, making it impossible for him unable to pay off his debts. His friend Charlie offers him a job but Willy refuses because of his pride. Furthermore, his belongings, be it furniture or electronics begin to break down. According to the common conception at the time that an item becomes useless by the time it is paid off also contributes to Willys stress, leading to his insanity, which tragically led to his death. Lear suffers a similar struggle as he becomes fed up with the drastic overturn in his life, that he has been betrayed and treated like dirt by his own daughters. What strikes him hardest is at the climax of the story, when Lear realizes Cordelias loyalty to him. In the resolution, Lear finds not her beloved daughter but only a lifeless corpse of her. Lear, heartbroken, sheds tears of sorrow and dies from that broken heart. Its very clear that such sufferings and unfortunate experiences create very tragic situations that can lead to the downfall of the protagonist. Both Willy Loman and King Lear made crucial errors because of their overweening pride, which lead them to their inevitable destruction. Their faults led them from one crisis to another, creating such tragic endings for them. In the end, all they were left with was pain and destruction. They caused harm to those around them, their family and most importantly, themselves. Bibliography 1. King Lear Shakespeare, William. _King Lear_ England: Hazell Watson and Viney Ltd., 1964. 2. Death of a Salesman Miller, Arthur. _Death of a Salesman._ Toronto: Penguin Books Ltd., 1977.

Richard III as a Successful Politician Essay -- Papers

Richard III as a Successful Politician Shakespeare's Richard III is set in England after the War of the Roses. Richard, the megalomanic eponymous character, is desperate for the throne of England. He tells us that he seeks the crown to compensate for his deformity (he was a hunchback from birth). Richard has his own brother killed and later has former allies and those who still stood in his way killed also. When Richard eventually gains the throne he finds his conscience and begins to feel insecure, he has the two Princes he has locked away killed. Nobles are horrified by his actions and establish a rebel force lead by Richmond. During the Battle of Bosworth FieldRichard is defeated and killed in hand to hand combat with Richmond, who then takes the throne and becomes King of England. The word 'political' can have more than one meaning. The Oxford English Dictionary has a few definitions of political and politician: 1. Of, relating to, or dealing with the structure or affairs of government, politics, or the state. 2. Relating to, involving, or characteristic of politics or politicians: 3. Interested or active in politics. 4. Having or influenced by partisan interests: The court should never become a political institution. 5. Based on or motivated by partisan or self-serving objectives: a purely political decision. 1. One who is actively involved in politics, especially party politics. 2. One who seeks personal or partisan gain, often by scheming and by manoeuvring Richard has shown several of these characteristics and so can be described as a political character.... ...d, therefore, that Richard was not a success as he was killed although he failed militarily rather than politically and had succeeded up to that point. As Richard failed as a soldier, he could still be called a successful politician. Political could also mean artful, ingenious, unscrupulous and cunning all of which can be applied to Richard at some point during the play. Richard is sly and gets away with treason, a crime punishable with death, he manages to put the blame on other people and avoid punishment himself. This could be considered successful, as he was never caught. Going back to the criteria for a politician it can be said that Richard is definitely a politician "one who seeks personal or partisan gain, often by scheming and by manoeuvring" but it is difficult to say whether he was successful or not.

DICOM VS Captiva Case Study Essay

1. What are the key business success factors and risks for DICOM and Captiva? DICOM is a Swiss company that has sales in Europe, Asia, and the United States. They provide services ranging from structured, semi-structured, and unstructured information capture products. DICOM also sells hardware, primarily scanners, through its group sales force. DICOM has differentiated their product offering for the different regions that it operates. And the products that are provided are developed through research and development and also acquisitions. This allows DICOM to provide a diverse set of products that can cover many markets and many different users. DICOM operates in the U.S. under Kofax capture software that was bought in 2004 and primarily offers the information capture software’s to their consumers. There are risks in this industry. DICOM operates in many different markets and is subject to inflation, interest, and foreign currency risks. DICOM operates in three different geographic segments that are managed independently of each other. Each market has their own inherent risks and DICOM needs to be aware of every possible circumstance in order to remain prosperous. Captiva Corporation is a U.S. based company that provides similar services as DICOM. Captiva sells structure, semi-structured, and unstructured information capture products, but also sells hardware. Captiva uses its own research and development, as well as strategic acquisitions to provide customers with the different types of information capture products. Captiva sells primarily in the United States, but is able to sell in the areas of insurance, financial services, technology, government, and manufacturing. Involvement in so many distinct markets allows Captiva to hedge their risks better against harsh economic times and different interest rate risks. Additionally, Captiva has a large chain of resellers, which accounts for nearly 39% of revenues. Future profits will best be achieved by leveraging to existing customer base, increase reseller sales, moving into new markets, and broadening the product offering. But like DICOM, Captiva has business risks that they need to be aware of in their industry. Captiva has 80% of their sales in the United and States and cannot hedge their risks if a crisis develops in that country. Captiva has a large amount of revenues coming from resellers and a drop in this segment could lose the company millions. 2. Do the financial statements for the two firms enable you to compare their performance? If not, what changes need to be made to ensure comparability? The financial statements are for two different governmental requirements from two different countries. DICOM operates under the European system of IFRS and Captiva operates under GAAP. With this said, just looking at the financial statements makes it extremely difficult to determine performance. To be able to make a comparison between the two companies easier, their needs to be a reconciliation of the two different accounting systems. IFRS and GAAP need to be put together to form one individual accounting entity. What exactly need to be changed are the standards. When looking at the balance sheet, you are able to see just how different the systems operate. In GAAP, cash is the first line, but in IFRS Fixed assets are the first line. Changing to a consolidated system would allow for the best way to make an accurate comparison between t wo firms in different geographical regions. 3. What financial ratios would you use to judge performance of DICOM and Captiva? How do they compare on these dimensions? The financial ratio used to give us a better assessment of performance is return on equity. Return on equity is the amount of income earned from shareholder investments. And this gives us a look at how much money a company is able to generate from their shareholders. Return on equity is profit margin X asset turnover X financial leverage. The table below shows the ROE for the two companies in the periods of 2003 and 2004. As we can tell from the chart, Captiva earns more money per dollar of shareholder investment than DICOM. To further get a better understanding of the companies, we can use financial, liquidity, and debt ratios to measure performance. DICOM has a better return on assets than Captiva, but not by much. So, we can determine that they both are similar in this area. Captiva has higher gross margins and lower debt than DICOM. So, it is predictable that Captiva has access to money faster and can leverage this pool of resources to invest in R&D and acquiring new companies. 4. Which company do you rate as the better investment? WHY? Both companies are in a fast paced, technology based industry. Before investing, you need to do the proper due diligence into all functions of the business before investing. In this case, it is decided that we would invest in Captiva. Captiva is a U.S. based company that is diversified into many different sectors. They sell to government, insurance, technology, and manufacturing. This would help them hedge against economic risks. Captiva is also not as affected by inflation, currency, and interest rate risk as DICOM. Captiva also is currently providing a higher return on equity on their investments. This shows that the money that is provided is being used efficiently. Captiva seems to be doing well in the U.S. domestic market and has a secondary reseller section that provides stability and consistent revenues. Captiva seems to be the company that can provide the growth and sufficient returns on investments that we are currently look for.

The Birth Control Of Margaret Sanger Essay - 951 Words

In 1917, Margaret Sanger was arrested for distributing contraception pessirie to a immigrant women. Margaret Sanger, was a nurse, mother, sex educator, writer and most importantly an activist. Sanger, fought for women’s rights which one of the main one was to legalize birth control in America. During the process of fighting Sanger establish the American Birth Control League, now called Planned Parenthood. Sanger fund money to Grisworld the created of the hormonal birth control pill the dream of Sanger. Sanger, â€Å"wanted to have it all, and was birth control as the necessary condition for the resolution of their often conflicting needs.† (Chesler 25). Birth control has always been a colossal issue since it was invention in the 1960s by Griswold and has remained and extraordinarily controversial topic since. Therefore, if teenagers get their parent’s consent for birth control, teens will still manage to get their way and have sex, parent will think they are unhe althy, and last some parent would want their female teenager conserve until marriage. Meanwhile, if they do not get the parental consent, teenage will be encouraged to be more sexually active, female teenage will know they are safe on not getting pregnant, and it will encourage female be promiscuous. This world is now in the 21 century, teenage have a bigger mentality then parent. When it comes to sex teenage will find their way to be active even thought they are at an early age consider them immature, but some parentShow MoreRelatedMargaret Sanger And Birth Control1060 Words   |  5 PagesMargaret Sanger, Also known for being a feminist and womens rights activist, and coined birth control to become legalised. Margaret started her mission to legalise birth control in 1916, she was know as a racist for the reason she wanted to have birth control was to â€Å"get rid of black babies†, but she had also believed in womens rights. In a 1921 article, she wrote that, â€Å"the most urgent problem today is how to limit and discourage the over-fertility of the mentally and physically defective.† whichRead MoreThe Birth Control Of Margaret Sanger2106 Words   |  9 Pagescreation and use of birth control. Birth control not only gives women rights as to whether or not they want to bear children but it also helps women with menstrual cycles. Women at one point had no contraception or information on birth control. Imagine the world today without knowledge on contraception. Imagine how middle to lower class citizens would survive. Most of the children would be lucky to be fed yet alone college educated. This is all because one woman, Margaret Sanger, devoted her life toRead MoreMargaret Sanger : A Birth Control Activist1508 Words   |  7 PagesMargaret Sanger was not only a birth control activist, she was also an author, a nurse and a sex educator and many of her influences for being an activist come from her family. Born on September 14, 1879, in Corning, New York, she was the sixth of eleven children born into a poor Roman Catholic family (Sanger 14). Her mother had various miscarriages, which Sanger believed affected her mother’s health, and was a devoted Roman Catholic who believed one should conform to the rules while her father wasRead Mor eBirth Control Movement : Margaret Sanger1980 Words   |  8 PagesThe birth control movement was created in early 20th century by Progressive and Socialist reformers like Margaret Sanger. She and other birth control activists would fight for women’s access to birth control through the 20th century which has gone on to affect American women today. In order to analyze the affect that birth control has had on America, it is necessary to look at the works of Margaret Sanger and the birth control movement of the progressive era. A good primary source with informationRead MoreMargaret Sanger And The Birth Control Movement Highlighted1187 Words   |  5 PagesMargaret Sanger and the Birth Control Movement highlighted a variety of important issues. These issues include women’s right to make decisions privately versus the right of a community to regulate moral behavior; the ethnic demographics of the American people; the ability of women to control their own physical destini es by limiting family size; and the idea that small families were the way to keep the American dream alive. The debate over birth control spoke to personal and political issues, whichRead MoreMargaret Sanger s The First Birth Control Movement1288 Words   |  6 PagesMargaret Sanger revolutionized the world in a important way. Margaret Sanger was known for leading the birth control movement. She financed the research needed to develop â€Å"the pill†, an easy form of birth control that women could take themselves. She also founded the Planned Parenthood Federation Of America continuing her legacy of authoritative work to allow parenthood and birth control to be much easier. Margaret Sanger left a legacy of leading the birth control movement. Margaret Sanger was bornRead MoreMargaret Sanger s A Moral Necessity For Birth Control1531 Words   |  7 PagesPublic discussions of birth control were criminalized under the Comstock Act of 1873 because people believed it was immoral. Margaret Sanger, who had opened the first birth control clinic in 1916 despite the Comstock Act of 1873, was a feminist and advocate. After serving prison time, Sanger returned publicly and illegally with drive to present a strong argument that defended the moral use of birth control. Prior to her morally controversial 1921 speech, Sanger was arrested in New York for her intentRead MoreMargaret Sanger And Birth Control During The Industrial Revolution979 Words   |  4 Pagesgiving birth.Women began to want to control their own bodies. Margaret Sanger took notice of the problems that women had to face and decided to do something about it. Margaret Sanger encountered many conflicts while she was fighting for legal use of contraception. Sanger believ ed that birth control gave women a choice to become a mother when she believed was ready. Birth control also gave women knowledge about their bodies and helped control the human population. Sanger was determined to reach a compromiseRead MoreMargaret Sanger s Stand Up For Birth Control Rights1513 Words   |  7 Pagesgiving birth multiple times and you are desperate to know of a way to prevent yourself from having more children. This was the exact case for millions of women in the twentieth century. Women had no rights as a person, nor did they have any rights to their own bodies. In this era, the topics of sexuality, sex and birth control were all taboo subject matters and never discussed between married or unmarried couples. It wasn’t until the year of 1912 that a woman by the name of Margaret Sanger startedRead MoreRhetorical Strategies Used in The Morality of Birth Control Speech by Margaret Sanger970 Words   |  4 Pagesaware or not, your strategies more than likely f all under ethos, pathos, or logos, that of which, I would like to uncover in the speech of Margaret Sanger. Margaret Sanger was, at large, a birth control activist, but this speech was more about the questioning of birth control corrupting morality in women. People must remember, in the day and age where Sanger presented this speech, November 1921, women were considered very far from equal and much closer to servants or maids. In her speech, I saw that

A Review of The Pianist Essay - 585 Words

The Pianist, directed and produced by Roman Polanski, depicts a pianists struggle for survival in a Warsaw Ghetto during World War II. The film really contains only two vital roles: the first one being Wladyslaw Szpilman played by Adrian Brody. The second role, Captain Wilm Hosenfeld, is played by Thomas Kretschmann. I watched the film on Sunday, the7th of September, at my place of residence. The movie is based on Szpilman’s autobiography The Pianist. The Pianist begins with Wladyslaw Szpilman playing his piano in a Polish radio station when the station is bombed, inferring the beginning of World War II. That evening, he returns home to his family only to find out that Polish law now requires all of†¦show more content†¦The general lets Wladyslaw keep his own life and a few weeks later the Russians liberate anyone left in the ghettoes of Warsaw. Although he loses his family, he manages to build up his life once more and the movie concludes with him playing a piano movement in an orchestra. Obviously since the movie was based upon Wladyslaw’s autobiography, the characters in the movie are based upon real people. Adrian Brody, who plays Wladyslaw Szpilman, plays Wladyslaw very well and his acting made me feel as if I were actually watching a film shot in the 1940’s. An ongoing event throughout the whole movie was a war, more specifically World War II. The accuracy in which the ghettoes and World War II were portrayed is hauntingly beautiful. It perfectly shows the tragedy and triumphs that Wladyslaw as well as every other citizen living in Warsaw felt during that time period. The Pianist was set in Warsaw, Poland. When movie scenes containing the construction (and utter destruction) of the ghettoes during World War II were compared to those taken during World War II, there are very few discrepancies. The movie roughly followed a course of about five to six years. Upon further research, I determined that most of the props featured in the film were shockingly accurate (a rare occasion in Hollywood films) featuring objects from clothing to food as well as silverware. The movies biggest strengthShow MoreRelatedAnalysis Of The Film Roman Polanski 1479 Words   |  6 Pages Roman Polanski — noted for being an iconic figure in the film world — is known for producing great films such as China Town, and The Pianist. Of those two, it is argued that, The Pianist is his best work. This is because this film has close ties to Polanski’s roots. Born in Paris, France in 1933, his father was a Polish-Jew and his mother was Catholic. Polanski’s family moved to Krakow, Poland in 1936. Unfortunately this move would negatively impact the Polanski family, forever. In 1936Read MoreThe Concert Series Fall 20151664 Words   |  7 Pagesâ€Å"It was a lover and his lass.† The name of the performers was Heather Fetrow, which was a soprano and Mila Henry which was the pianist. There was no conductor present, however there was an Artistic Director who opened and closed the program, whose name is Dr. Joseph C. Schiavo. The type of instruments that was played was a grand piano. The piano was played by the pianist Mila Henry. The type of voices that was featured was an opera voice by the soprano Heather Fetrow. There was no special purposeRead MoreAnalysis Of Henrik Ibsen s A Doll House995 Words   |  4 Pagesoriginal play is so accredited and well known that directors face a tough challenge of trying to reconstruct it in a memorable way. One director, Lee Breuer, attempted to do so in his Mabou Mines DollHouse production. In agreement with Elinor Fuchs’ review, through creative directorial decisions on setting, casting, and music, Breuer uniquely reignited the fire in Ibsen’s play without drifting from the original message. Before discussing the specific stylistic decisions Breuer took to reconstruct andRead MoreMusic Western Civilization Essay1309 Words   |  6 Pagesmasterwork series they will be performing. The first one is Takemitsu Quatrain II, Between Tides and the second one is Messiaen Quartet for the End of Time. There will be a trio with a cello, violin, piano, and clarinet. This seems very interesting and I review photos on this venue. It has a very nice view and it looks very formal. I plan to focus on both pieces I will listen to both of them on YouTube and they are both interesting find it interesting how a piano,cello,clarinet and a violin can come togetherRead MoreThe Performance Of Classical Music1749 Words   |  7 Pagesof the time.15 Classical music was the most popular played back then so they did not need a non-profit organization to start a concert series to expose people to the music instead they needed a journal to inform the public when the shows and write reviews for all the new music being played. In the nineteenth century, composers and musicians were treated like the pop stars of the twenty-first century are treated today. They only play at large venues with many people watching and they get the VIP treatmentRead MoreCoping Mechanism: The Pianist1732 Words   |  7 PagesThe Pianist, directed by Roman Polanski, recounts the story of Wladyslaw Szpilman, a Jewish pianist, who miraculously survived the Holocaust. Throughout the movie, Szpilman’s musicality plays a key role in his survival: not only as a means of getting sympathy from others but also in enabling him to cope with the traumatic experiences he encounters. However, music did not always function successfully for Szpilman as a coping mechanism. In The Pianist, the emotional healing powers of music do not lieRead MoreEssay on Leonard Bernstien: A Legendary Composer1377 Words   |  6 PagesLeonard Bernstein is seen as one of the greatest composers in America. Bernstein composed great music, conducted great mus ic, and also preformed great music as a pianist. Bernstein is probably most known for his film score in the production West Side Story. According to The New York Times, he was one of the most prodigiously talented and successful musicians in American history.† Being born and educated in the United States, Bernstein was the first American to obtain worldwide acclaim. He is alsoRead MoreThelonious Monk979 Words   |  4 PagesStuyvesant High School. By the end of his sophomore year, Monk dropped out of school to pursue his love of music. By 1935, Monk took a job as a pianist with a traveling evangelist preacher. Only two years later, he formed his own quartet and played locally. Having formed a quartet opened the way for more opportunities. Around 1941, Monk landed a job as the house pianist at the legendary Minton’s Manhattan Club. Being able to work at Minton’s brought Monk into close contact and collaboration with the bebopRead MoreEssay on Dan Brown: An Un-Aut horized Biography937 Words   |  4 PagesBetween after graduating college and 1994, Brown had released four albums. The albums were: SynthAnimals, Perspective, Dan Brown, and Angels Demons. During this time, he had moved to California to pursue the career of being a singer, songwriter, and pianist. (Wikipedia) He had also met Blythe Newlon during this time. Newlon, at the time, was Artistic Director of the National Academy of Songwriters. Newlon had used her influence to try to help Browns music career. In 1993, Brown moved back to New HampshireRead MoreBrian Stokes Mitchell987 Words   |  4 Pages† Inspired by classic piano/vocal albums of the American Songbook, Stokes decided to use this same simple approach using songs from the Broadway Cannon. Stokes and his pianist, Tedd Firth, co-arranged and recorded 25 songs, 12 of them made it onto â€Å"Simply Broadway†. The recordings were made in the â€Å"old style† - singer and pianist recording together in the same room at the same time without overdubs. USA today picked â€Å"Simply Broadway† as one of the Best albums of 2013 and Stokes continues to tour

HIV/AIDS, Herpes and HPV in South African Youth Essay

Introduction The South African youth is the most affected demographic in sexually transmitted diseases due to the high number of cases it presents. According to the UNAIDS, it is this age group of the population that has shown the highest HIV prevalence over time. Sexually transmitted diseases (STDs) like Herpes and HPV within the South African youth are also associated to the transmission of HIV because both of them increase the risk of infection. Furthermore, this interrelation between HIV and other STDs helps explain the HIV epidemic in South Africa. To better understand the situation of HIV/AIDS, Herpes and HPV prevalence over the last decade in the South African youth, we’ll first explain what these diseases are, how they are†¦show more content†¦Also, by having unprotected oral sex or sex while having other STDs, sharing needles or being born to an HIV-positive mother. C. Symptoms of HIV/AIDS Some people that are HIV-positive don’t show symptoms of the infection. Some of them start feeling sick when they are progressing towards AIDS. Others feel sick from time to time. After exposure of HIV a certain number of people experience also what is called ARS or Acute Retroviral Syndrome which they describe as an acute flu. This is often a response to the HIV infection. (AIDS.gov) Symptoms of an advanced HIV infection: Recurring fever, chills, dry cough, rashes, night sweats, muscle aches, sore throat, fatigue, swollen lymph nodes, rapid weight loss, white spots or unusual blemishes in the mouth, memory loss, and depression and other neurological disorders. These symptoms are common once HIV progresses into AIDS. (AIDS.gov; CDC) D. Current treatments for HIV/AIDS The current treatment for HIV is antiretroviral therapy (ART). ART uses a combination of medications that help maintain HIV in control from spreading throughout the organism; therefore, it elongates the infected person’s life (AIDS.gov). At the moment, there is no cure for HIV/AIDS. E. HIV cases in South African youth In South African countries sexual behavior in youth has been changing significantly over the course of the last decade. It seems that all the controlShow MoreRelatedThe Moral Justification For Contraceptive Provision Essay1481 Words   |  6 Pagesabortions (WHO, 2012). In South Africa alone approximately 5.6% of females aged 14-19 fell pregnant in the year of 2013. To put this into perspective it means 99 000 schoolgirls fell pregnant which approximates to 271 per day. This is an increase from the already high 68 000 adolescents who fell pregnant in the year 2011 (Statistics South Africa, 2014). With all of this combined with SA’s high burden of HIV impose a severe challenge to the health of the South African youth. One of the most effectiveRead MoreUnsafe Sex Practice3833 Words   |  16 PagesUnsafe sex or unprotected sex describes sexual contact of any form that takes place in the absence of a condom normally used in preventing the risk of sexually transmitted infections and HIV (Chambers, 2010). The World Health Organisation (2004) considers all the consequences that can arise from unsafe sex practice and came up with a broader definition stating that any sexual contact that can lead to unwanted pregnancy, abortion, infertility, unstable mental conditions and cancer arising from certain

Hotel Operations Management

Question: Discuss about the Hotel Operations Management. Answer: Introduction: In the current economic situation, hospitality industry has undergone several changes and rapid expansions. The application of technology in the hospitality industry is widely committed to handle the day to day running operations of the hotels. Nowadays, people around the world are increasingly becoming facilitated by the technological transactions. The technological development in the hotel industry enhances its operations and thereby maintains customers' service and loyalty. Most of the hotels have adopted different information technology based facilities in order to reduce costs and improves its quality of services through enhancing efficiency in their operational activities (Kumar Chandrasekar, 2013). Through the use of technology in the business, financial return and profit margin of the company also increases. Thus, investment in the technology to deliver services in the hotel industry benefits both the customer and firm because it facilitates the customer to experience better services and thereby also assists the hotel staff to serve their customers based on their tastes and preferences (Lpez, Prez, Zalama, Gmez-Garca-Bermejo, 2013). Generally, hotel industry is considered as information intensive. Along with the industrial revolution and technological development, hotel industry took a new shape and the purpose of fulfilling customer services has shifted from social to commercial benefits. Regardless of the business, hotel industry relies heavily on providing an excellent service to its customers. The implementation of technology in the hotel service delivery provides basic information to the customers. To maintain its operation, hotels opt for the incorporation of technology and thus reduces workforce in many departments (Bilgihan Nejad, 2015). Discussion Strategic Analysis and Competitive Advantage of Implementing Technology in Hotel Industry In the world of digital technology, different technological devices are constituted in everyday life of many people. The technology determines the working and communication behavior of the consumers in many aspects. The effective development and implementation of innovative technology in the hotel industry enables the managerial capabilities to understand the impact of the business performance within the policies of an industry. The lower service cost in the form of robot technology has been specifically designed for the hotel industry in order to deliver the customers requested orders timely. This kind of service technology consumes less time to perform any task and thus also includes no error. In the world of modern technology, services based on robot technology are supporting many people in various avenues of the hospitality industry. However, the usage of robot technology in the hotel delivery services was first introduced in California. The dynamic changes in the hotel industry influences creativeness and trends among public at a large (Law Jogaratnam, 2005). The hotel industry is an important element of another related sector in the economy as it significantly contributes in the development of national and international business. With an early attempt of implementing innovative technology, hotel industry aims to improve its leveraging relationships and practices in the business activities (O'Connor Murphy, 2004). In addition, implementation of advance technology benefits the industry in several key aspects including reduction the service cost, greater capability of marketing which in turn results into high segmentation of value based customers, combination of technology with different information system and also enhances the emerging customer service through greater knowledge and less responses time. The change in the process of organizational function continues to challenge the competitive business environment. The service quality offered by hotel industry directly effects the customer satisfactions and their loyalty towards the indust ry. However, robot technology is typically argued to drastically change its channel of distribution and thereby alter its interaction among consumers which further impacts on the relationship between hotel and its competitors (Koutroumanis, 2011). Application of Information Technology in the view of Customer Relation System of Information technology is rapidly expanding in every field of business. Traditionally, hotel staff used to greet the guest in a hotel but, with the implementation of robotic technology in the hotel service delivery, robots will tend to greet the customers or guests at the reception. In the recent years, research in this application has improved to provide other related hospitality services to its customers. Development in the electronic distribution of services also reflects advancement in the country's performance level as it enhances its productivity among the nation. It explores the latest trends and advancement in the technology at a faster pace. These trends in the industry saves huge service cost and time for the companies within the hospitality industry while, these changes affects planning for the structure of management and staffing requirements in a company within hotel industry (Mohammed Rashid, 2012). Some of the major technological advancement in the hotel ind ustries is smart room keys, integrated and seamless experiences, entertainment on the tap, robots, and infrared innovative sensors, digital facility including Wi-Fi infrastructure. With the help of smart room keys, hotels allows their guests to access the system through simply unlock doors of the room with a single phone swipe across the pad with no keys (Osarenkhoe, Byarugaba, Birungi, Okoe, Bennani, 2014). This facility increases the level of convenience to their customers along with the easy delivery access of various facilities. The productivity of the hotel also enhances with the implementation of the technology as the cost efficiency improves (Law, Leung, Buhalis, 2009). Besides being a tool, robotic technology enables the hotel industry to maximize the utilization of resources and thereby also manage to serve consumers' demand in the most effective and appropriate manner. The superior quality of services offered by an industry is one of the crucial factors in recognizing th e success of an organization. It enhances the customer loyalty and capacity of an organization to serve better services to their customers (Barker, Kandampully, Lee, 2003). Negative Impact of Implementing Robotic Technology in the Hotel Industry The increasing use of technology has definitely helped in making the life easy. But, another point that cannot be ignored is that it has given rise to many other issues. Unemployment is one such issue if workers are taken into consideration. A process done by a machine is automated and hence can finish the work done by ten people on its own. No doubt hotel industry is one of the most evolving industry making top job makers in the world. But if machines are being used, it may result in less demand of people and hence an increase in the number of unemployed people. The hospitality is completely about the interaction between employee and the customer, a face-to-face communication with each other is the most important factor of hotel industry. If there is no interaction, the translations could be lost and wrong interpretations may occur among customers and hotel service delivery system (Miller Atkinson, 2013). On the other hand, from point of view of customers, it won't be a great experience. The reason to travel and go out to different places is because interaction with new people is what most of the customers like else they could simply spend their time in house. Going to some hotel and get greeted by a machine as one walks in is not at all fun. Therefore, customers' still need employees and should not rely on machines for all the work to be done. Another issue that occurs while using a technology is its failure. While using these technologies, many people start relying on them for their everyday existence. There might be a case where these machines breaks or stops working. In such a case, humans are almost disabled till the issues are resolved. This makes a human less-reliant and puts him at a disadvantage (Zhechev Todorov, 2010). Conclusion The innovative technology used in the hotel industry serves better service quality to their customers and thereby facilitates them with greater experience. However, this report comprises of several opinions and arguments with regard to the implementation of technology in the hotel industry. Throughout the report, implementation of technology has been strategically analyzed and thereby its competitive advantage over other sectors has been examined. However, it has been observed that with the implementation of innovative technology, an organization improves its efficiency and quality of services towards its customers. In addition to this argument, positive and negative application of the information technology in the perspective of the customers has also been viewed in the report. In the context of customer views, they find it convenient and easy to access different activities within the hotel. Moreover, the negative impact of this robotic technology in the hotel industry has also been argued in order to have a positive and negative implication of technology in the report. Installation of machines in an industry increases the rate of unemployment. To experience personalized services is one of the vital factors which many consumers wish to have in the hotel industry. This results into a negative impact of installing innovative technology in the hotel industry. Also failure in the technology greatly hampers the industry to service their customers effectively and efficiently. However, the size and the market sector of the hospitality industry are expanding day by day as it helps to increase in the development and growth of the economy. But, overall throughout the report it can be said that the implementation of robotic technology in the hospitality industry enhances the customer experience and thereby also improves the productivity of the company. References Barker, S., Kandampully, J., Lee, S.-C. (2003). Technology, service quality, and customerloyalty in hotels: Australian managerialperspectives. 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