Free Essays on Gaius Marius

Gaius Marius By Michelle Dillow Gaius Marius was a man who rose from nothing into everything. He was called a â€Å"novus homo† which means New Man, because he was not Roman by birth, and did not have family in politics. Lady Fortune was on his side. He had money, married into a noble family, and obtained the highest political office in the Roman republic seven times. This accomplishment was almost impossible for anyone not born of Roman blood. He was a â€Å"vir militarisâ€Å", a Military man, and a brilliant general that knew how to command armies. He treated his soldiers like people and was very concerned about their welfare and benefits. His concerns were for the common people of Rome and for nationals who could not gain citizenship. He knew the republic was failing and he wanted to change it for the better. Marius had many friends and many enemies. Both his friends and enemies were powerful. Gaius Julius Caesar saw the potential to be great in Marius. He knew Marius wanted to be consul, and knew that Marius deserved the position. Marius had been elected as Quaestor years before. Gaius Julius knew that he was too old to be consul, so he decided to offer Marius marriage to his daughter, Julia. This would bring Marius into a noble family and would be his starting point on obtaining consulship. Julia was a good wife to Marius while he was away on his military campaigns. Marius also cared a lot for his family, which he only had one child, but was very affectionate toward them. Another friend was Publius Rutilius Rufus. Publius Rutilius knew of Marius’ genius in war strategy and kept him up to date with the dealings of Rome during Marius’ consulship. Marius wanted to expand the size of the army by allowing any able bodied person to enlist. Before He also helped Marius gain control in the defense against the Germans. Rome only wanted people who could afford to buy their own equipment. This was not eno... Free Essays on Gaius Marius Free Essays on Gaius Marius Gaius Marius By Michelle Dillow Gaius Marius was a man who rose from nothing into everything. He was called a â€Å"novus homo† which means New Man, because he was not Roman by birth, and did not have family in politics. Lady Fortune was on his side. He had money, married into a noble family, and obtained the highest political office in the Roman republic seven times. This accomplishment was almost impossible for anyone not born of Roman blood. He was a â€Å"vir militarisâ€Å", a Military man, and a brilliant general that knew how to command armies. He treated his soldiers like people and was very concerned about their welfare and benefits. His concerns were for the common people of Rome and for nationals who could not gain citizenship. He knew the republic was failing and he wanted to change it for the better. Marius had many friends and many enemies. Both his friends and enemies were powerful. Gaius Julius Caesar saw the potential to be great in Marius. He knew Marius wanted to be consul, and knew that Marius deserved the position. Marius had been elected as Quaestor years before. Gaius Julius knew that he was too old to be consul, so he decided to offer Marius marriage to his daughter, Julia. This would bring Marius into a noble family and would be his starting point on obtaining consulship. Julia was a good wife to Marius while he was away on his military campaigns. Marius also cared a lot for his family, which he only had one child, but was very affectionate toward them. Another friend was Publius Rutilius Rufus. Publius Rutilius knew of Marius’ genius in war strategy and kept him up to date with the dealings of Rome during Marius’ consulship. Marius wanted to expand the size of the army by allowing any able bodied person to enlist. Before He also helped Marius gain control in the defense against the Germans. Rome only wanted people who could afford to buy their own equipment. This was not eno...

History of Canopy Beds

History of Canopy Beds A  popular email hoax  has spread all sorts of misinformation about the Middle Ages and The Bad Old Days. Here we look at the use of canopy beds. From the Hoax There was nothing to stop things from falling into the house. This posed a real problem in the bedroom where bugs and other droppings could really mess up your nice clean bed. Hence, a bed with big posts and a sheet hung over the top afforded some protection. Thats how canopy beds came into existence. The Facts In most castles and manor houses and in some town dwellings, materials such as wood, clay tiles, and stone were used for roofing. All served even better than thatch to stop things from falling into the house. Poor peasant folk, who were the most likely to suffer the annoyances brought about by an ill-kept thatch roof, commonly slept on straw pallets on the floor or in a loft.1 They did not have canopy beds to keep out falling dead wasps and rat droppings. Wealthier people didnt need canopies to keep out things that dropped from the roof, yet wealthy people such as noble lords and ladies or prosperous burghers did have beds with canopies and curtains. Why? Because the canopy beds used in medieval England and Europe have their origins in an entirely different domestic situation. In the earliest days of the European castle, the lord and his family slept in the great hall, along with all their servants. The noble familys sleeping area was usually at one end of the hall and was separated from the rest by simple curtains.2 In time, castle builders constructed separate chambers for the nobility, but though lords and ladies had their bed(s) to themselves, attendants might share the room for convenience and security. For the sake of warmth as well as privacy, the lords bed was curtained, and his attendants slept on simple pallets on the floor, on trundle beds, or on benches. A knight or ladys bed was large and wood-framed, and its springs were interlaced ropes or leather strips upon which a feather mattress would rest. It had sheets, fur coverlets, quilts, and pillows, and it could be fairly easily dismantled and transported to other castles when the lord made a tour of his holdings.​3 Originally, curtains were hung from the ceiling, but as the bed evolved, a frame was added to support a canopy, or tester, from which the curtains hung.4 Similar beds were welcome additions to townhomes, which werent necessarily warmer than castles. And, as in matters of manners and dress, prosperous town-folk emulated the nobility in the style of furnishings used in their homes. Sources 1. Gies, Frances Gies, Joseph, Life in a Medieval Village (HarperPerennial, 1991), p. 93. 2. Gies, Frances Gies, Joseph, Life in a Medieval Castle (HarperPerennial, 1974), p. 67. 3. Ibid, p. 68. 4. bed  Encyclopà ¦dia Britannica [Accessed April 16, 2002; verified June 26, 2015].

CONTRACT LAW ASSIGNMENT 4 Essay Example | Topics and Well Written Essays - 750 words

CONTRACT LAW ASSIGNMENT 4 - Essay Example Contract terms of employment could change due to changed economic circumstances, or to bring about improvements in working conditions3. Materially changed circumstances are always admissible especially for the benefit of children. Contracts could be changed if there is an absolute change in the law4that occurs during the course of contract. If the other party becomes seriously ill, permanently incapacitated, called for military services or dies5 contract could be frustrated. If the contract depends on a certain state of affairs which alters, contracts could be frustrated6. Commercial purpose of contract could be frustrated if unalterable circumstances take place7. It also can happen if the main object of contract becomes void subsequently8 and the circumstances should be acceptable to Court. Fred and George have won the contract together for the installation of water system and this makes both of them bound by contract9. Still there is a contract between George and Fred and George defaults his side of it by delaying the work. Fred tries to accomplish his side of contract, but fails to do so, after doing three quarters of the work because he had to honour another contract. Fred has to be paid by George as he has done a lot of his share of work and it is George's delay that made Fred leave the job for honouring another contract. Still George and Fred are liable for completing the water system to the third party and here their liability is equal. Fred can claim payment from George for the work he has done. If he could prove that it was George's delay that caused him trouble, he might be able to get damages from George via Court. Still he will be liable to honour the first contract of completing water systems and will be forced to do so10. If water systems claim damages fro m the two of them for delay, Fred too may have to pay the damages, though he could have a lesser share of it, if he succeeds in proving that George defaulted his contract with him as well as with water systems. Not paying Fred would go against George and will give more strength to Fred's argument and Court might take a lighter view of his abandoning one quarter of the work under changed circumstances of contract which clearly redeems Fred for non-payment and delay by George. This could be taken as self-induced frustration. Fred also will be paid for the contract completed as it could be considered as 'substantially completed' and it entitles for a payment of services and goods, though it will be compared with the work NOT done. QUESTION THREE: Presuming that the illness of the parties could be traceable to the sandwiches and fault lies with Harry, his defence will be weak. He might be able to prove that the meat was contaminated not through his fault, but was supplied to him in contaminated state and he was unaware of it, whereby the fault will be divided between the meat supplier and Harry. If he could not prove that and if the contamination is due to his fault (meat supplier might prove that other meat of the same category is not faulty), he will be liable for the sickness caused to the parties. Ian's garden getting neglected might not cause much harm to Harry. John can

Nestle and Unilever Companies International Marketing Strategies Article - 1

Nestle and Unilever Companies International Marketing Strategies - Article Example The company has, therefore, involved itself in the production of food brands, personal care brands and even home care brands. Also, nestle has specialized has diversified its products as it produces different products that serve different market segments. Both companies have standardized their products in order to fit in the global market. Both companies provide the same quality of products in different parts of the world where they operate. As a result, they are able to create customer loyalty towards the product as the standard of their products is of high. This also plays an important part of being a competitive tool as the features of their products are distinct therefore the products cannot be easily manipulated by the competitors for their malicious gains. Both companies use the latest advertisement strategies to attract new customers to purchase their products and remind their customers of the existence of the products in the market. Some of the latest sites where both of these companies use to communicate to their customers are the social networks. This serves as an important part of enabling the companies to know the changing consumer behaviors and communicates with the customers concerning any issues that might be affecting them e.g. propaganda by the competitors. One of the differences in international marketing of the two companies is how they price their commodities. Nestle prices the commodities depending on the geographical location of the consumers demand of the product in the market and other demographics such as the age of the target customers, and their income. On the other hand, Unilever sets prices according to the level of competition in the market.

Guilt and Punishment Essay Example for Free

Guilt and Punishment Essay Creon’s actions and judgment in the play Antigone were questionable, but I don’t think he deserved the punishment he received at the conclusion of the play. My philosophy of life probably influenced my decision because I believe that everyone deserves a second chance. Creon was arrogant and did not listen to anyone’s advice, including Tiresias, a prophet who has never told him a lie. However, in the end he realized what had happened and accepted his fate. Creon was just recently appointed king so I guess he was trying to set a good example by sentencing Antigone to death. He didn’t’ want the people to think he was a person who made exceptions to their own ruling. A part of me did not want to forgive Creon, because what he did was rotten. He turned against his own family. I could never send a family member to jail or even worse, death. Creon’s punishment was quite harsh. All of the people close to him died. His son and daughter died and that was when he realized what kind of mistake he had made. He went against the morals of the people, ignored advice from his family members as well as a prophet who has never been wrong. His obstinate decision led him towards his downfall. In the end Creon knew that it was his fault that every one around him died. It was too late to regret now, so he accepted his punishment. I don’t think that the punishment was suitable because it was too extreme. Image if everyone in your family died because you made a poor decision. No one is perfect, that is why they put erasers on top of your pencils. I believe everyone should deserve a second chance, even if that someone is Creon.

Hamlets Revenge Essay -- essays research papers fc

The Revenge of Hamlet Hamlet’s sixth soliloquy is full of irony, philosophy, and with the familiar subject of revenge. It reflects themes of the entire play, and it helped further my understanding of Shakespeare’s masterpiece, Hamlet. The main character, in his second-to-last monologue reflects Claudius’ regret which is an obstacle to revenge. This barrier creates frustration for Hamlet, but also is a reason for further procrastination, which is usually Hamlet’s way out of a situation. The subject of the soliloquy is essentially that if Claudius is killed by Hamlet while praying, he will go to heaven. This situation is ironic because of Claudius’ secret inability to pray, and the irony is unknowingly reflected throughout Hamlet’s viewpoint of the situation. Hamlet’s philosophy is educated, but very ironic, as are many of the words and images that Hamlet uses. The characteristics of this soliloquy, the subject, irony, Hamlet’s procrastination and his philosophy are true reflections of the entire play, and that is why my understanding of the play developed and improved by examining the sixth soliloquy. The subject of Hamlet’s sixth aside is very similar to his other six because of his inability to act upon his conviction. Hamlet is told to avenge his father’s unnatural murder knowing fully that this is his duty.â€Å" †Revenge tragedy has long been recognized, on the one hand, for the speed with which it becomes virtually synonymous with stage misogyny and, on the other, for its generic and sometimes profound investment in recognizably Renaissance process of mourning- revenge, after all, is the private response to socially unaccommodated grief- but typically mourning and misogyny have been considered in isolation from one another, in separate studies and only insofar as the duplicate Renaissance habits of thought articulated elsewhere in medical or philosophical discourse.†(Mullaney) However, throughout the play we discover his soft heart and often his inability to act. By this he is betraying his father’s command. This betrayal is more than evident in this soliloquy. His mind is tainted by the thought that if he were to avenge while Claudius is â€Å"praying†, Claudius would go to heaven. Essentially in this soliloquy, William Shakespeare reveals the moral problems associated with committing revenge in a corrupt world. Again, Hamlet finds a way to excuse himself fro... ... not to be’ speech. Each of the characteristics of Hamlet’s sixth soliloquy reflected the principle elements of Hamlet and because of that my understanding of the play improved. I was pushed to read more closely into the play and in doing so found many similarities between this particular speech and the thoughts and actions of Hamlet. My understanding of Shakespeare’s individual craft was also improved. Many characteristics of his writings shone through in Hamlet, particularly his creativity and questioning philosophies, his use of the procrastinating lead character, and his interesting use of irony. The basic principles of Hamlet were also revealed in the sixth soliloquy. The nature of revenge in a corrupt world and my understanding of these were improved through closer examination of the play. Works Cited DiYanni, Robert. â€Å"Literature: Hamlet, Prince of Denmark/ William Shakespeare.† 5th ed. McGraw-Hill, 2002. Gottschalk, Paul. â€Å"Shakespeare Quarterly: Hamlet and the   Ã‚  Ã‚  Ã‚  Ã‚  Scanning of Revenge.† Vol. 24 No. 2. p.155-170 Mullaney, Steven. â€Å"Shakespeare Quarterly: Mourning an   Ã‚  Ã‚  Ã‚  Ã‚  Misogyny.† Vol. 45. No. 2.(Summer, 1994) p. 139-164

Explain Biblical Ideas About the Goodness of God Essay

Throughout the bible the goodness of God is shown in many ways, the bible presents God as being morally perfect, and everything that he is or will ever be is also presented as morally perfect; The Bible presents God as benevolent, an all loving figure. It displays this in a number of ways throughout the Bible, the first and possible the most important way is in the first book of the Bible, Genesis. Genesis states that everything that God creates is â€Å"Very good†; When God created the world in the Genesis creation story he commanded various things. â€Å"And God said, Let there be light: and there was light, and God saw the light, that it was good: and God divided the light from the darkness â€Å". (Genesis 1:3-4). The authors of the bible when praising God do so because he provides reason for it. The creation of animals, plants and waters are all necessary for the sustainment of life, and religion, â€Å"Be fruitful and multiply; fill the earth and subdue it; have dominion over the fish of the sea, over the birds of the air, and over every living thing that moves on the earth and God said, â€Å"See, I have given you every herb that yields seed which is on the face of all the earth, and every tree whose fruit yields seed; to you it shall be for food. (Genesis 1:28-29). Some Christians believe that there is still goodness like God’s around us today in the form of stewardship. We look after our world to improve it so we can pass it on to the next generation. Another way in which the bible shows Gods goodness is; Christians believe that God’s goodness is shown in his son Jesus, and his sacrifice in the name of God. Jesus came to earth as God in human form, he done this to experience the lives of his people. God thought it was all well and good requesting people to follow rules but because he cares he wanted to experience the lives of his believers and the difficulties they incur so he sent Jesus. Jesus was the ideal of moral goodness for humanity; he displayed the right way in which people should treat each other and how to worship God, and this was recorded and passed onto future generations by it being retold in the bible, even today people can still read it and gain knowledge of Gods sacrifice. The form of good described in the bible is very different from Platos form of good; Platos form of good was perfect and it didn’t exist on Earth it existed in the realm, making it a concept and not personal to anyone, Platos form of good doesn’t take an interest in situations or in life, it just simply exists, where as the idea of ‘Gods good’ in the bible focuses almost entirely on moral behaviour. It is concerned that humanity should be making the right choices to life by and always aims to be good. Plato’s form of the good is perfect, but because it doesn’t physically exist what ever goodness is on earth is only of copy of the ideal thus making it imperfect when it is practiced. So whatever you think you are doing is good, it is not. However God believes that everyone can be morally good thus living their lives accordingly. As soon as God creates humans he gives them rules of follow, they are to take responsibility for the earth he has created and not take from the tree of knowledge. This shows that he cares not for worship being their main duty, but he takes an interest in their lives. Gods goodness is also shown through his love in the bible, God gives humans free will, to make their own moral decisions but he clearly sets out what is right and what is wrong. However he doesn’t force them into obeying those rules, he is loving and lets them choose for themselves, this is an act of love. He knows that because he has made man in his image (Genesis 1:27) they are like God and they know what is expected of them. Even thought they haven’t been socialised they still know what is morally right. Plato would agree with this statement because he believes we all have knowledge of ideal forms from birth. God commands things to be good because he is omniscient and knows all. So everything that he commands will be perfect, good and loving.

Personal Protective Equipment Essay

Personal Protective Equipment is of major significance in workplaces all over the world. As the use of personal protective equipment is important, it’s only an extra form of protection, necessary where all hazards haven’t been controlled through other means. Personal protective equipment consists of a range of clothing and equipment, which is to shield worker’s bodies from workplace hazards. It is widely used to decrease the exposure of employees to hazards, and to avoid employees from illness or injuries while at work. Employees are accountable for wearing the personal protective equipment properly and using the necessary protection for their tasks. Although there are several types of personal protective equipment used in a workplace, three of which are very essential and should be used correctly in order for the employee to have the ideal protection. They are protection to your eyes, head and ears (noise). Loud, extreme noise can damage an employee’s hearing ability if he or she is not using the right type of protection to prevent the noise. It is extremely important to have the right kind of personal protective equipment for your ears to protect them from the loud noises. There are three main types of ear protection used in a workplace. Earplugs are the most frequently used to help keep the noise level down. Some of which are disposable that are made to fit into the ear canal just right, and reusable earplugs, which tend to be more dependable than the disposable ear plugs. Types of pre-formed earplugs, called canal caps, are also used vastly. They are usually attached to a headpiece because they might get lost if they were not properly attached. Earmuffs for hardhats are also a good form of ear protection. When employees are in extremely loud and noisy places, they have a tendency to wear the earplugs and earmuffs at the same time. Ear protection generally filters out the stable unnecessary noise; making is safer to work in loud workplaces. Some people do not understand how loud the noise actually is to them, and how dangerous the noise could be when exposed to them without the appropriate type of protection. That is why it is very important to be wearing the right kind of ear protection in certain situations where it is loud in the workplace. Another main kind of personal protective equipment is protection for the  eyes. It is very important for people to avoid damage to their eyes, so it is essential to have the correct form of eye protection while in a workplace that may be dangerous to the eyes. There are several different types of eye protection, some of which include; goggles, safety glasses, face shields and helmets. For those people who wear glasses, they are able to get prescription safety eyewear so they can see well and still have safety to their eyes. Since there are different potential dangers to a person’s eyes, such as chemical splashes, and light rays, employees have to be sure to wear the correct type of eye protection while in their workplace. A person’s eyes can be severely damaged at a work place if they are not wearing the appropriate type of eye protection for the specific task in which they are doing. It is also very important to follow the safety steps while using the eye protection and doing your job. The chief kind of protection and injuries that all employees should be aware of is head protection and injuries to the head and how to avoid them. A key type of protection for an employee’s head is a hard head. A hard hat is a hat that has an outer shell to seize things that are going to strike you and an inner suspension system that absorbs the force to further protect your head. It is widely necessary for employees to wear protection on their head at all times while in their workplace. People can be hospitalized or even killed from head injuries, just from something falling out of nowhere and hitting someone on the head. A hard hat is the most widely used protection for the head, but there are also several different types of head protection available for different types of work and jobs. An employee doing a type of work dealing with flames and sparks, they tend to wear a skullcap that is flame resistant and protects the person from sparks that might fly up. When an employee is working in a place with close corners, they would normally wear a bump cap. A bump cap is lightweight and is not as big as the hard hats and do not protect your head from heavy things that might fall on it. Overall, personal protective equipment is very important in workplaces all over the world. Knowing what type of protection to use in certain areas of work and how to use it is also very important. Personal protective equipment is a major part of safety for employees and helps them avoid hazards as well  as injuries. There are many forms of personal protective equipment that helps to protect a worker’s body from hazards that might occur in a workplace. The employer is responsible for determining which type of personal protective equipment their employees will wear for their job. OSHA gives a list of personal protective equipment required for each job, listed in the Code of Federal Regulations, therefore employees should know exactly what type of protection to use, and how it will protect them from the dangerous hazards that might occur. Knowing the importance of personal protective equipment in a job will result in avoiding injuries and hazards and may save lives for those wh o use it and use it properly.

5 Marketing Techniques That Will Increase Your Traffic

5 Marketing Techniques That Will Increase Your Traffic We’re all familiar with the product upsell. You’re paying for your coffee and the clerk asks if you’d like a bagel to go with it. Or, you’re trying to check out online and the website keeps offering you new deals to consider. These are upselling and cross selling techniques. When done right, they work. When done poorly, they annoy the heck out of people who just want to give you their money so they can go on their merry way. You don’t want to annoy people who are trying to give you money. What if you applied some of these same marketing techniques to your content? Could you get more traffic, more readership, more leads? And, more importantly, could you help your readers more than you are now? 5 Offbeat Marketing Techniques That Will Increase Your Traffic The Difference Between The Two Upselling is not the same as cross selling. What is  cross  selling? Cross selling has to do with related products. It’s selling a customer something that they might be interested in based on what they’re already buying. Amazon does a great job with cross selling, letting you know what products customers typically purchase with the item you’re looking at. Getting a new external hard drive? You might be interested in this USB cord. Buying a new TV? You might be interested in a sound bar. What is upselling? Upselling is when you aren’t so much interested in selling a customer a product related to the one they intend to buy, but instead want to sell them a higher-end version of it. Purchasing Samsonite luggage? Why not consider Louis Vuitton. The motivation and method behind these sales approaches are quite different. How do you use  them? When you cross sell, you hone in on what the customer needs, and offer additional products or services because you think they could be a help. Upselling is less about what the customer needs and more about painting a rosy picture of how the more expensive item has more value for them. Cross selling is helpful. Upselling relies more on the narrative. Both meet a kind of need, the former being a real need and the latter being a felt need. Neither will work if all you do is list features during the sale. It’s additional value (cross selling) vs. higher value (upselling). It’s lateral (cross selling) vs. vertical (upselling). How To Apply Upselling And Cross Selling Techniques To Your #ContentMarketingPutting It To Work In Your Content Let’s say that your readers are your customers (because they are). Getting new customers costs much more than keeping the ones you already have, even though most of us get caught up in focusing on getting new ones. According to the book Marketing Metrics (hat tip: GrooveHQ), selling to a new customer carries a probability of 5–20%. Selling to an existing customer sits at 60–70%. Upselling and cross selling take an existing customer and extract more value from them. These techniques  also make for a happier customer, particularly if you’re really hitting their needs and providing help. 5 #MarketingTechniques make for a happier customer, especially if you are hitting their needs.#1. Be A Good Listener These two marketing techniques rely heavily on listening to your customer. You’ve heard the recommendation to pay attention to what’s being said to customer support to get ideas on content to create. You should also use what you’re learning there to spot where upselling and cross selling might work. The key here is not to listen so that you can sell, but to listen to see if you have a solution to offer. When an upsell or cross sell is done correctly, you make a profit, yes, but more importantly, you create a deeper relationship with the customer. #2. Be Specific With Your Offer A good in-post call to action (CTA) is one that makes sense and taps into the likely needs of the reader. Offering a free laundry detergent sample pack in the middle of a post about marketing makes no sense. On this blog, we like to offer related ebooks and worksheets that go along with the content for those readers who want something to print out and use offline. Upselling and cross selling must make sense for the specific customer and situation. It cannot be a blanket approach. For example, when you are buying a candy bar at a Big Box store and the clerk at the register sees a prompt on his computer and asks, in monotone, if you’d like to apply for a store credit card and save 10%. 10%. On a candy bar. Or when you are trying to check out of an online store and you have to go through page after page of â€Å"add this! do you want this?! get this!† and none of the offers have anything to do with what you want to buy. Upselling and cross selling work best on an individual level, or an audience-specific level. Unrelated and nonsensical attempts at upselling and cross selling numb your customer to ever buying. #3. Sell Benefits, Not Features People buy things to solve problems. That’s it. Granted, they might buy things that â€Å"solve† a problem in a roundabout or seemingly unrelated way (e.g. buying expensive clothes because of a self esteem issue, or shopping because of boredom), but the gist of it is that we spend money because there is a problem that needs solving. Features might solve problems, but they need to be translated into benefits in order for customers to see what problems they solve. Neil Patel uses GoDaddy as an example (and boy, does that company like to do the upsell) of mistaking features as the selling point. From the QuickSprout blog. â€Å"How To Upsell Your Customers† Patel points out that GoDaddy tends to sell based on features without really explaining why these features are a benefit. The customer isn’t clearly told why these might be useful. Take a look at your CTAs at the end of your blog posts and email. Are you selling the benefits or the features? Do you tell your readers why they should do something, or just telling them to do it? #4. Use Social Proof Social proof can be helpful for upselling and cross selling. Think of how Amazon lists what other shoppers who looked at a product also bought. Or the small â€Å"#1 Seller† flag on products that are sometimes more expensive. Knowing that other people went for the upsell and the cross sell convinces people it’s probably safe to do so, too. And nothing upsells like seeing a more expensive product getting five stars when the cheaper version you were looking at has only three. Consider testimonials and star rating systems for your content, products, and services. They do some of the upselling for you, if you simply make them visible at a crucial moment and location. #5. Create Content Bundles Apps such as Uberflip and Storify (or even our very own #CoChat summary blog posts) indicate that readers like to see content bundled into one place. That’s great news if you’re looking to upsell and cross sell. Creating a bundle of products makes the upselling and cross selling much easier, because your customer can easily see that they are getting added value. Bundles are particularly good for cross selling. Why not pull together several products that are related and show the customer that they can get the bundle for less than they’d get all three separately? Copyblogger talks about pulling together content bundles out of your digital content, suggesting several possible approaches: Find similar content product types. For example, put together a collection of your best ebooks, or your most helpful worksheets. Bundle them into one download. Find similar content topic types. Offer an ebook/webinar/download on the same topic. Make an â€Å"Everything You Need To Get Started Blogging† bundle. Connect with other content creators. Bundle your content, products, or services with someone else’s content, products, or services. It’s good buzz for both of you, and a good way to find an audience with who you choose to partner with. Add services to your bundles. Consider adding a service, such as consulting or an audit, along with your content bundle. â€Å"Get our ebook on landing page copy, and a free copy audit of one landing page.† Bundling your content is part of repurposing it. You give a second life to the individual pieces of content you already created.

How Does Globalization Affect Economy Essay Example

How Does Globalization Affect Economy Essay Example How Does Globalization Affect Economy Essay How Does Globalization Affect Economy Essay Question 1 Daniel Griswold begins, that every consumer profits from free trade. Due to him positive effects of an overall competition are: a vast variety of products and services, fair prices and best quality. He points out that everything is available everywhere, even fresh flowers in winter. Moreover the income rises because of the variety entailed by imports. In addition he claims that cheaper products help to fill the gap between poor and rich. Question 2 From Helena Norberg-Hodge`s point of view, money from the taxpayer is wasted on infrastructure. This infrastructure is only built to make the transportation of goods cheaper and faster. In addition she claims that due to that fact small businesses, like family hold shops, have a disadvantage and often need to be given up by the owners. So in her eyes the often quoted sentence: â€Å"Think globally, act locally. † doesn’t represent the truth. Question 3 The two authors look from different points on the subject of Globalization. Daniel Griswold gives priority to the advantages of the consumer, while Helena Norberg-Hodge looks at the destroyed small, local businesses. Beyond that, Mr. Griswold seems to be an advocate of Globalization due to the positive effects for people. Due to the article of Helena Norberg-Hodge she is not as enthusiastic about Globalization as her opponent. She sees difficulties with the state as a donor of unjustified subventions for infrastructure that not everybody helps. Question 4 From my point of view both authors have justifiable arguments. Due to Globalization small businesses have a very hard fight against the global players. Not only because of the intervention of the state, but also because they don’t have the economic power to compete with multinational companies. So I think the argument is not false, that subventions for roads or communication facilities help these multinational firms, but on the other hand they are an indicator for a developing world. The fact, that â€Å"free trade† harms small businesses as well may be true, but following to the model of â€Å"free trade† and the advantages, it is at the moment the best model for business operations. Due to that, living standards in the whole world are rising and the technological development is growing fast. Daniel Griswold argues that â€Å"free trade† helps to produce better products, offers a greater variety of products and services and helps to make products better. From my point of view this is definitely true. So I also think that trade hurdles, as high taxes, doesn’t make sense for a developing world. It is important that trade is â€Å"free† to be most effective. From my perspective even small businesses can profit from â€Å"free trade†. If someone produces a good that is worth buying, people will buy it. So I think trough techniques as the internet it is now and in future possible to sell it all over the world.

Operations management Lab Report Example | Topics and Well Written Essays - 2500 words

Operations management - Lab Report Example According to Jones and Lockwood (2001), the industry is a complex assembly of customer processing, information processing, and material processing that leads to process choice of hybrid types inclusive of job shops, batch production, mass customization, and mass production all within the same operation (Jones, Lockwood, 2001), Additionally, the specific content of the industry does not always allow process layout to closely match process type, and the theory of Operations Management becomes difficult to apply (Jones and Lockwood, 2001). It is in this context the operations of Budget Hotels and its Luxury counterpart will be compared, and the results will there lacked the level of accuracy, and absoluteness prevalent in operations like the auto industry and other manufacturing entities. According to Dejong (2010), the difference between Budget Hotels and a Luxury Hotels, is that budget hotels tend to derive more value from operations given the leaner cost structures that are based on lower capital investments, land cost, and the staff to hotel room ratio. They are therefore able to achieve higher operating returns, which facilitate higher contributions to the hotel bottom lines (Dejong, H. 2010). Luxury Hotels on the other hand, according to Dejong (2010), are considered less risky then Budget Hotels in terms of development prospects, in that the entry barriers to new entrants are very high in this segment of the market. Studies have shown that Luxury Hotels are normally established in urban or resort areas, where they are characterized by the low number of available sites for development, compared to Budget Hotels which are found principally along highways, in close proximity to airports, and in suburban areas (Dejong, H. 2010). The strategy in locating these hotels in theses different areas separates and characterize the customers will be attracted to them, and the financial status and satisfaction desire levels of customers will play a critical role in decidi ng who chooses a luxury hotel as against the budget hotel. Economic conditions of the market, is also a key factor on the development choices of investors, and where the loan value ratios are decreasing compare to earlier periods like 2010 versus 2008, lower capital will be required to build budget hotels instead of luxury, and it is in this direction many business entrepreneurs will resort to achieve financial success and stability (Dejong, H. 2010). The hotel Investment climate criteria is one major reason why investors are turning to Budget Hotels in South America, Central America, Asia, especially in Brazil, India, China, and Dubai, instead of Luxury Hotels according to Dejong (2010). The criteria have an investment component and a market related component. Investors look at the investment horizon, the medium objectives, and risk tolerance before looking at the market related aspect which include the maturity of the destination markets being targeted, the supply and demand and t he state of the credit market before deciding whether the cost and returns from luxury and or budget hotels are attractive enough to warrant the investment of their capital (Dejong, 2010). According to Dejong (2010), substantial saving opportunities are available for companies that incorporate budget properties into their managed hotel programs over luxury hotels, and other upscale properties.

EMC Plc Strategic Management Essay Example | Topics and Well Written Essays - 4000 words

EMC Plc Strategic Management - Essay Example What’s more, existing companies have barriers to new entrants such established market strength and shares of the already established firms, cumbersome process of registration, high initial capital outlay, and developed brand loyalty amongst existing customers. As such, new entrants are likely to find it difficult to penetrate into such existing markets and industries calling for efficient and effective strategies. Regarding established industries and market, automotive industry and market is one of the deeply established with many players but controlled by few. Some of the great players within the industry include GM, Ford, Daimler, Chrysler, Toyota, Honda, Nissan, Peugeot, Renault, Hyundai Motor, Mazda, and Fiat amongst others (Nieuwenhuis & Wells, 2005; p 69). European Motor Company (EMC) operated as part of a large industrial conglomerate with interests in the aerospace, defence and medical sectors before is acquisition several years ago to an automotive group who made significant investment in the company for a few years. Nevertheless, the automotive group felt unable to support the business any further because of a rapidly declining market share. The following is an analysis of EMC Plc and the automotive industry. Main analysis of this paper focuses on both internal and external market factors. Attaining such an analysis is possible through various strategic management tools and models such as PESTLE, SWOT, Porter’s Five Forces, and Critical Success Factors that have so far been of importance to the organization. In addition, this analysis focuses on strategic direction of EMC Plc covering a period of 5 years (Nieuwenhuis & Wells, 2005; p 75). Such strategic direction employs the use of strategic defining tools and concepts such as mission, vision, overall target markets, strategic rationale, as well as financial objectives. The analysis winds up by providing strategic development and progress coupled with reflective portfolio. In order to attain these, the paper is divided into three parts with different sections. Part 1: Initial Strategic Position and Intentions 1.1 External and Internal Initial Situation Industries and firms face different factors both from within and outside. External environmental factors refer to those that business organizations and industries have no control over for instance, political, economical, socio-cultural, technological, legal, and environment. On the other hand, internal environmental factors are those that a firm or industry may control such as the strengths, weakness, threats, and opportunities (Watson & Head, 2009). The following discussion uses various tools to explain automotive industry’s environmental factors and their effects on EMC Plc’s operations. 1.1.1 PESTLE Analysis EMC Plc is likely to experience political, economical, socio-cultural, technological, legal, and environment as illustrated in Appendix 1(a). EMC Plc experiences political stability and advantages from various political factors such as degree of government involvement in business activities, the serene political atmosphere that European