Nestle and Unilever Companies International Marketing Strategies Article - 1

Nestle and Unilever Companies International Marketing Strategies - Article Example The company has, therefore, involved itself in the production of food brands, personal care brands and even home care brands. Also, nestle has specialized has diversified its products as it produces different products that serve different market segments. Both companies have standardized their products in order to fit in the global market. Both companies provide the same quality of products in different parts of the world where they operate. As a result, they are able to create customer loyalty towards the product as the standard of their products is of high. This also plays an important part of being a competitive tool as the features of their products are distinct therefore the products cannot be easily manipulated by the competitors for their malicious gains. Both companies use the latest advertisement strategies to attract new customers to purchase their products and remind their customers of the existence of the products in the market. Some of the latest sites where both of these companies use to communicate to their customers are the social networks. This serves as an important part of enabling the companies to know the changing consumer behaviors and communicates with the customers concerning any issues that might be affecting them e.g. propaganda by the competitors. One of the differences in international marketing of the two companies is how they price their commodities. Nestle prices the commodities depending on the geographical location of the consumers demand of the product in the market and other demographics such as the age of the target customers, and their income. On the other hand, Unilever sets prices according to the level of competition in the market.